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The
beginnings of the company:
Léon ROCHE, a cartwright by trade... |
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It was on the 8th of May 1945, a very significant date, that our
father Léon ROCHE, who up to then had been working as a cartwright
in Aubenasson (Drôme), decided to move his work to two small workshops
in Aouste sur Sye.
Having based his work up to then on the manufacture and repair
of wooden wheels, tumbrils and small wooden trailers for agricultural
use, Léon ROCHE decided, in 1948, to reorient his activity to
more modern trailers, and to do that developed a mechanical welding
activity.
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Going
for the regional market:
setting-up of a new workshop |
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In
1955, after having expanded his market area from a local one to
a regional one, he diversified his production, adding manure spreaders
to his range. As business was building up (largely because of
regular appearances at all the regional agricultural shows) and
the premises had become too small, Léon ROCHE bought a 4000m²
plot on the way out of the village ofAouste
sur Sye going West, in 1962 to have a workshop built there.
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Expanding
to the national market:
setting up of a Limited Company, thanks to the family
joining in |
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From
the very start he had always worked alone, but we, his sons, joined
him in his business; Maurice, the eldest, in 1964, then Jacques
in 1967, and finally Jean-Paul in 1972. The result of the family
joining in, which enabled the business to keep on developing and
to move into the national market, was that in 1977 we set up a
Limited Company as Roche and Sons Ltd, with Léon ROCHE becoming
the manager and us his three partners.
At the same time, we upgraded our sales policy by participating
actively in several large national trade shows. This continuous
development made it necessary for us to extend our premises considerably
in 1984, and modernize our factory.
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On
to international markets:
a modern company, geared up to Internet |
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Today, we are constantly seeking to innovate; the modernization
of our means of production, management and marketing, together
with the development of new processes, are the basis of our policy
of continuous investment. It is this strategy that enables us
to export our know-how to 14
countries in 5 continents.
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